DiDi, the leading technological application with an impact on mobility solutions and available in 9 countries in Latin America, will complete an investment of $410 million dollars in the region during 2023. The objective is to promote initiatives aimed at improving the experience of driver users. The objective is that they can generate additional profits, improve their quality of life and achieve their goals.
DiDi constantly seeks to improve the app experience for driver users and to achieve this, it has focused mainly on 3 pillars: profits, value offer and safety.
Profits
DiDi has multiple mechanisms created to support driver users in generating additional earnings, in a flexible and independent way. Among them, as part of the loyalty program, challenge promotions, profit multipliers and reductions in the service fee, which is the commission charged by the app for its use.
On the other hand, DiDi regularly invests in promotions, for example, for this time of year, an exclusive promotion has been designed that consists of challenges that will allow driver users to generate up to RD$29,000* in additional earnings per group ( Subject to terms and conditions). Those who have not registered and are still interested in participating can do so in the second registration window that will take place between December 4 and 8.
According to the most recent IPSOS study for DiDi, carried out in October of this year, on the preferences of driver users, it is evident that the three reasons why driver users in the Dominican Republic value connecting with DiDi as independent are: for the profits generated (72%), due to the flexibility and independence they have (68%) and because it allows their personal development (60%).
In addition, the DiDi Conductor app was recently renewed with the aim of providing driver users with tools that give them greater control and ease of monitoring their earnings. New features include:
- A new customizable earnings dashboard that adjusts to the needs of each driver user. Within your ‘Earnings Center’ in the ‘Dashboard’ button, you can view or hide your daily earnings, in addition to viewing active promotions or daily balance. Additionally, they can customize the dashboard by selecting from six of the various information options they wish to view.
- New profile where you can check app usage statistics such as acceptance rate, completed requests and star rating more quickly and easily. From the new profile they will be able to review the earnings they have available, tutorials to learn how to use the app and contact DiDi Support 24/7.
- New menu for trip request settings connected through the app, where you can review request preferences and the map types available during the time you are connected. Among the maps that they can choose according to their needs and that allow them to generate additional profits are: dynamic rate map, high demand map and traffic map.
Offer of value and security
Since we started in the Dominican Republic 2 years ago, we have listened to the needs of driver users to offer them programs that make their daily lives when connecting to the app easier and safer, seeking to offer more value for each request. With that in mind, different projects have been developed, among which the following stand out:
- Development of safety assistance functions that allow driver users to be increasingly safer when connecting with DiDi. Currently the application has more than 20 security and artificial intelligence assistance functions that have allowed 99.9% of requests using the application to be concluded without any reported incident.
- Among the developments of artificial intelligence are geocells. Thanks to them, the system blocks all requests in high-risk areas, in such a way that no trip request can begin or end in said areas, thus ensuring the safety of the driver user.
- Additionally, there is also the Dominican Watchman ally who has reaction patrols in case of emergency on site.
“Every day we look for ways to improve the way in which driver users generate profits through the app. With that in mind, we also want to thank the hundreds of thousands of driver users who choose DiDi as an ally to achieve their goals. Our ambition is that no matter the moment or the needs they have, they always feel calm using the app because the good thing is that there is DiDi,” concluded Juan Andrés Panamá, General Director of DiDi Latin America, the Middle East and Africa.